Market View Reports
Report 1: Spend in Huntly, Raglan and Waikato District over the last 24 months with year end June 2025.
Report 2: Karioi Classic cycling event 2025 – the impact of Karioi Classic event on Raglan retail 25th to 27th July 2025.
Report 3: Raglan Arts Weekend and Blues Music Festival – the impact of these events on Raglan Retail Labour Weekend 25th – 27th October 2025.
Disclaimer: Indicative trend indicators of spend and does not include payments made by direct bank transfer or cash sales
Source: Marketview. Not for Reproduction.
Report one
Spending in Huntly, Raglan and Waikato District
Report two
Karioi Classic Cycling Event 2025
Report three
Raglan Arts Weekend and Blues Music Festival
Airbtics data
Daily occupancy rates, plus historical insights on nightly rate, revenue, seasonality, length of stay, and booking lead time.
Source: Airbtics. Not for Reproduction.
What type of property works the best ?
Top property types include medium budget stays (2-3 bedrooms, NZ$200 or less per night) and small budget stays (studios or 1 bedroom units, NZ$125 or less per night)
Notes
The three property types have similar shares, showing that Raglan offers diverse accommodation options and attracts solo travelers, couples, and families. Medium-budget stays have higher occupancy. This suggests a preference for good value and shared spaces. It also shows that family groups and friends traveling together make up a large part of the visitors.
Occupancy rate
Notes
The price range is wide and meets the needs of different types of visitors. The NZ$214–NZ$283 tier has the highest occupancy rate, close to 80%. Properties in this range offer better quality, good facilities, and usually one to two bedrooms. The NZ$149–NZ$214 and NZ$402–NZ$3.1K tiers also show high occupancy rates (about 60–70%), which means Raglan attracts both mid-budget travelers and high-end visitors. This shows that the destination has a diverse market structure and that higher-priced properties have steady demand. The lowest tier, NZ$18–NZ$149, may be limited by property quality. Guests in this price range often choose backpacker hostels or campervans, and these stays are not usually booked through Airbnb etc, so are not reflected in the above occupancy information.
Notes
Apartment/Condo has the highest occupancy rate (about 70–75%). Visitors in Raglan prefer units with a kitchen, private space, and features suited for longer stays or family trips. This matches the needs of a holiday-style destination. Shared rooms perform better than hotel rooms, which shows that Raglan appeals to backpackers and younger generation travelers. Private rooms have steady occupancy and work well for couples, small groups, or budget travelers who still want privacy. Hotel rooms have lower occupancy, likely because Raglan’s tourism culture leans toward free-independent travel and self-catering stays, and there are fewer hotel options. Entire homes are good for families, but higher prices reduce demand in the low season, so their occupancy is lower than that of apartments/condos.
Source: Airbtics. Not for Reproduction.
Amenities
Notes
This chart highlights which amenities are most valued by guests in this market, based on their impact on nightly rates and occupancy rates. A gym and a pool create the biggest increase in demand. Beachfront and amazing views add value, but the effect is much smaller. This suggests that visitors in Raglan look for comfort and practical facilities, not just scenery. It also matches the earlier findings that apartments and mid-budget stays perform well, as these places often offer better amenities. The lower impact of “beachfront” may be because many areas in Raglan are already close to the water, so the advantage is less noticeable. At the same time, strong demand for gyms and pools shows that people want wellness options and activities they can enjoy in any season. Overall, guests are willing to pay more when a property offers useful and enjoyable features, not only a good location.
Notes
The horizontal bars show the percentage of listings in your current map view that have that specific amenity or service.
Source: Airbtics. Not for Reproduction.
Property size
Notes
Many hosts choose to keep their listings open all year. This shows that Raglan’s short-term rental market is stable and consistent, and that hosts rely on rental income. Year-round availability also makes it easier to attract different types of visitors in both peak and low seasons, increasing supply flexibility. Listings available for 90–180 days make up 21%. Their contribution to overall supply is limited, but they can help during the peak season
Source: Airbtics. Not for Reproduction.
Census Statistics
Learn key numbers such as population size, median age, and median income for Raglan, and how these compare with New Zealand.
Community and visitor information
Volunteer workforce websites
Workaway is a global platform that connects travellers, volunteers, and culture-seekers with hosts around the world offering homestays, house-sitting, community projects, environmental work, and many more types of opportunities.
HelpX (short for “Help Exchange”) is an online platform that facilitates volunteer stays worldwide: hosts — farms, homestays, lodges, boats, hostels, etc. — list their need for helpers, and travellers or working-holiday makers can stay in exchange for a few hours of work per day.
Kiwi House Sitters is a New Zealand-based house-sitting and home-owner matching platform: it connects homeowners who need someone to look after their home (and often pets) while away — with trusted house-sitters across New Zealand.
WWOOF NZ is part of the broader organic-farming volunteer network WWOOF. It links volunteers with organic farms, lifestyle blocks, self-sufficient homesteads, and gardens in New Zealand.